The creation of art by mankind is arguably one of our most human characteristics. It exists without regard to language, race, or religion. Its existence is universal and is our most powerful advocate and instigator, for humanity.

Throughout history, art has stayed true to its purpose as a statement of beauty, belief, and expression of imagination. In our post-industrialized world, art is becoming ever more manufactured, focusing on art as the final product.

It’s in this mass production process that we lose sight of the journey, the essence of creation that makes art real, and in doing so we lose something of humanity along the way. To counter this effect, we now explicitly set out our aspirations on the human experience of art.